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 We are trusted by hotel owners, developers, asset managers and hotel brands.

 

Commercial interior design

At Bell&Swift, we are experts in delivering comprehensive commercial interior design services, tailored to bring your vision to life. We understand brand pillars and collaborate closely with you and your team to create spaces of value that reflect your brand identity. 

Whether it's hospitality, serviced apartments, build-to-rent developments, student accommodation, or office spaces, our team excels in crafting environments that are both functional and inspiring. 

We believe in a collaborative approach, working hand-in-hand with hotel owners, brands and developers to ensure every aspect of your project is flawlessly executed.  

With years of industry experience, our design team seamlessly blends practicality with a creative vision. We push boundaries to deliver authentic, high-quality design solutions, whether you're refurbishing existing spaces or developing brand prototypes. At Bell&Swift, we thrive on bringing your ideas to life, turning your commercial spaces into something truly remarkable.

 

Hotel design consultants

We understand hospitality and work with our clients to advise of any opportunities to add value by rebranding and/or replanning an existing space or changing its use to maximise the potential and provide a return on the investment. Clients trust us to provide insightful guidance and innovative solutions that align with their goals while respecting their budget and vision

Brand specialists

We specialise in branded hospitality, offering expertise in everything brand related from soft enhancements to your existing branded hotel to creating bespoke design proposals for your new brand.

With years of experience working with and developing brands from budget to lifestyle—we’ve gained extensive knowledge in branded hotel design. Our work with multiple stakeholders has allowed us to forge strong relationships with key players at major brands including Marriott, Hilton, and IHG, ensuring a collaborative process from start to finish. 

Our deep understanding of brand pillars, brand approval processes and brand-specific documentation enables us to tailor each design to perfectly align with your brand’s ethos, enhancing your project without compromising its identity

Refurbishments

As specialists in large-scale hotel refurbishment, we are trusted to deliver exceptional results within budget and to programme.  

We also offer architectural design services to ensure a seamless transformation of your existing space, supporting any necessary reconfigurations. 

The complexities of refurbishments can be challenging. We love nothing more than being able to bring to life great ideas and maximising the potential within an existing space.  

Our team excels at transforming and optimising environments, visualising improvements, and knowing how to push boundaries to achieve your design ambitions—all within your budget and timeframe.

We approach refurbishments with a view of what can be retained, reusing and upcycling materials whenever possible. This sustainable, budget conscious approach ensures that we not only meet your design goals but also contribute to a more environmentally responsible future.  

Newbuild

Our ambition for new builds is simple. We want to enhance how people enjoy life through our creative and practical interior design approach.

We prioritise collaboration with your design team to ensure a seamless process. 

We love drawing inspiration from our years of interior design and commercial awareness and understanding of construction to create aspirational, striking interiors, which set you apart from your competitors.  

From exciting and contemporary aesthetics to warm and welcoming spaces, our new build designs transform your space for the future.

 

Prototype design

From concept to creation. Our extensive brand knowledge, commercial awareness, and experience in hotel design allows us to approach designing for your brand creatively and methodically.  

We work collaboratively with your entire team through each phase of the design process to maintain the integrity of the initial brief and to ensure your final design is every bit as good, if not better, than the original concept. 

 

FF&E Procurement

Our strong relationships with FF&E suppliers ensure you receive the best value for money and high commercial quality.  

Our experienced team can procure the FF&E on behalf of our clients. We manage every step of the process from arranging site deliveries to identifying cost-saving opportunities along the way.

F&B Consulting & Branding

A great bar or restaurant isn’t just about style - it has to work. We help hotels, restaurants, and hospitality operators create F&B spaces that drive revenue, improve service flow, and keep guests coming back.

We’ve delivered standout dining spaces for Loch Rannoch Hotel, Escapade Silverstone, and Haymarket, balancing atmosphere, efficiency, and brand identity. From layout planning to material selection, every detail is considered to maximise capacity, streamline operations, and increase profitability.

Whether it’s a high-turnover restaurant, a hotel bar, or an all-day dining space, we design with practicality and return on investment, ensuring your venue looks good and works hard for your business.

Spa & Wellness Design

A well-designed spa should feel effortless - both for guests looking to unwind and for operators managing the space. With over 60 years of combined experience, we design spa and wellness environments that are carefully considered, functional, and welcoming, balancing atmosphere with efficiency.

We have worked with leading brands, including Loch Rannoch Hotel & Estate and Escapade Silverstone, creating tailored spa interiors that fit seamlessly within their wider hospitality offering. Our in-house FFE procurement service means we manage everything from bespoke furniture to material sourcing, ensuring projects are delivered smoothly without unnecessary delays.

From intimate wellness retreats to large-scale hotel spas, we take a client-first approach, working closely with operators to create spaces that work in practice - not just on paper. Every design is unique, with no off-the-shelf solutions - just carefully planned, expertly executed interiors that bring long-term value.

Meeting & Conference Room Design

Meeting spaces need to do more than just look good - they have to work. Whether it’s a high-traffic corporate office, a hotel conference suite, or a co-working hub, we design rooms that are as practical as they are refined. With over 60 years of combined expertise, we understand the balance between aesthetics, acoustics, and usability, ensuring every space supports both productivity and comfort.

We’ve delivered tailored meeting and conference spaces for clients, including Azets Offices, EastWorks, Four Points, Haymarket, and Marriott Leeds - creating well-structured, flexible environments that meet modern business needs. From bespoke furniture and acoustic solutions to lighting and layout planning, we consider every detail to make sure the space flows efficiently and supports the way people work.

With our in-house FFE procurement service, we manage the entire process, streamlining sourcing, logistics, and installation so that every project runs smoothly and to plan. Whether it’s a corporate boardroom, an adaptable meeting suite, or a large-scale conference space, our focus is always on functionality, comfort, and long-term value.

What do our clients say?

Having worked with Dawn and Craig over a number of years they always deliver inspiring designs whilst complying with Client briefs and budgets. With their own practice, Bell and Swift, they are able to provide a more Client focussed and personal approach on all their commissions. I wish them continued success and look forward to working together on another project soon

Steve Pollock, Director - NBM