Our Brief
Located on the seafront in Eastbourne with fantastic views of the English Channel and the beautiful Victorian Pier lies The View Hotel.
Increasing in popularity, the hotel required greater guest capacity and appointed Bell & Swift to transform three unused meeting rooms into guest bedrooms.
The brief was complex and exciting, as the Management team at The View had a desire to modernise the hotel to attract a younger clientele, in line with their new branding, whilst still wanting to pay tribute to the heritage of the hotel and retain trade from their existing more traditional guests.
Our Approach
We researched the local area, immersing ourselves in our surroundings, learning about the history of the seaside resort and learning more about the vision for the hotel and the brand.
On this occasion, the inspiration for our designs came in the shape of vintage postcards and posters, found in the local area. Featuring soft pastel colours and stripes, which tied in beautifully with the seaside setting of the hotel, the journey of creativity and development of our design concept began!
Using the pastel colours as a starting point we introduced deeper more contrasting colours including accents of gold to tie in with the luxurious ambience of the hotel. Wanting to pay homage to the location of the hotel our concept was coming to life as we started to introduce subtle touches within our designs which were reminiscent of vintage deckchairs and driftwood, creating a welcoming, cosy and fresh feel to our designs.
The Result
A complete transformation of the three meeting spaces into welcoming, originally designed guest rooms, which struck the perfect balance between contemporary and traditional appealing to both new and existing guests.
